This article examines the role of the rhetorical device of personification in Nader Naderpour’s poetry and its contribution to meaning-making and the enhancement of poetic imagery. The research methodology is descriptive-analytical, based on a content analysis of selected volumes of Naderpour’s poetry and classical and modern rhetorical sources. The findings indicate that personification plays a multidimensional role in Naderpour’s poetry, serving to embody emotions, anthropomorphize natural elements, and convey complex themes. By artistically employing this figure, Naderpour transforms non-human entities—such as the sun, moon, wind, and death—into carriers of profound emotional resonance. This function not only enhances the aesthetic quality of the poetry but also facilitates the reader’s comprehension of intricate concepts. Thus, personification stands out as one of Naderpour’s key artistic tools, significantly shaping the multi-layered meanings and aesthetic texture of his work. The frequent use of personification represents a deliberate artistic stance, highlighting Naderpour’s worldview and his engagement with life. Furthermore, through the personification of natural elements alongside motifs of night and death, the poet underscores the paradoxical nature of existence revealing how closely intertwined life and death truly are, and how both can be embodied in human form.