This article examines the role of personification as a rhetorical device in Nader Naderpour’s poetry and its contribution to meaning making and the development of poetic imagery. The study adopts a descriptive analytical approach based on a content analysis of selected volumes of Naderpour’s poetry as well as classical and modern works on rhetoric. The findings show that personification plays a multifaceted role in Naderpour’s poetry by embodying emotions, humanizing natural elements, and expressing complex themes. Through the artistic use of this figure, Naderpour transforms nonhuman entities such as the sun, the moon, the wind, and death into carriers of deep emotional meaning. This function not only enhances the aesthetic quality of the poetry but also helps readers grasp complex ideas more easily. Personification therefore emerges as one of Naderpour’s central artistic techniques and plays a significant role in shaping the multi-layered meanings and aesthetic texture of his work. The frequent use of this figure reflects a deliberate artistic strategy that reveals Naderpour’s worldview and his engagement with life. Furthermore, through the personification of natural elements together with motifs of night and death, the poet highlights the paradoxical nature of existence, revealing how closely intertwined life and death are and how both can be embodied in human form.